# SaaS Hero Rewrite Kit — Free Sample

Version 1.0 · FirstPass

This four-step sample helps you diagnose the first screen of a SaaS homepage before writing new copy. The complete US$9 workbook adds an evidence inventory, 12 headline formulas, CTA and trust-line builders, three rewrite passes, a 20-point acceptance rubric, and a measurement plan.

Complete kit: https://mmxfq.github.io/firstpass-site/hero-kit.html
Order inquiry: https://github.com/Mmxfq/firstpass-site/issues/new?template=hero-kit-order.yml

## 1. Capture the current first screen

Record the page exactly as an unfamiliar visitor sees it on desktop and mobile.

- Eyebrow:
- Headline:
- Subheadline:
- Primary CTA:
- Secondary CTA:
- Trust line:
- Product visual:
- Content hidden below the first screen:

Do not explain what the company intended. Copy only what is visible.

## 2. Write the plain-language offer sentence

Complete this before writing headlines:

> It is a **[product category]** for **[specific buyer]** that helps them **[complete a recurring job or reach an outcome]** without **[credible old cost, delay, or friction]**.

Evidence check:

- Can the product category be verified from the product?
- Is the buyer named more narrowly than “teams,” “businesses,” or “creators”?
- Is the outcome observable?
- Is the avoided cost or friction supported by the workflow?

If any answer is no, remove or qualify that part.

## 3. Choose one hero job

The first screen should do one primary job. Pick one:

- Explain an unfamiliar category.
- Differentiate inside a familiar category.
- Reduce risk for a sensitive workflow.
- Make a concrete time or cost saving legible.
- Move an already-aware visitor into a trial, demo, or purchase.

Primary job:

Why this job comes before the others:

## 4. Run the five-second clarity test

Give the current first screen to someone or an agent with no prior context. Hide the page after five seconds. Ask:

1. What is being sold?
2. Who is it for?
3. What gets easier or better?
4. What action should you take next?
5. What fact would you want before trusting it?

Record answers without correcting them:

- Product:
- Buyer:
- Outcome:
- Next action:
- Missing trust:

Anything consistently missed belongs in the rewrite or must be intentionally deferred.

## Continue with the full workbook

The paid kit continues with:

- Observed, contradicted, and unknown claim tables
- 12 evidence-gated headline formulas
- A complete subheadline builder
- CTA commitment and time-to-value checks
- A trust-line evidence worksheet
- Product-visual acceptance checks
- Clarity, specificity, and risk rewrite passes
- A 20-point shipping rubric
- A seven-day measurement plan

Price: US$9 one time. Delivery is a Markdown file after cleared payment. No conversion lift is guaranteed.

Request the complete kit:
https://github.com/Mmxfq/firstpass-site/issues/new?template=hero-kit-order.yml