For newly launched SaaS products

See what your homepage makes visitors work too hard to understand.

Get an evidence-checked conversion teardown with specific page citations, a complete hero rewrite, and a seven-day action plan—delivered in one business day.

Request the $49 founding package See a sample finding Run the free 2-minute checklist
What you receive

A fix list, not a score.

Automated scanners can flag generic patterns. FirstPass reviews the actual story and decision path on your public marketing pages, then writes changes you can ship.

01EvidenceEach finding points to the page element that creates confusion or friction.
02PriorityRecommendations are ranked by likely impact and implementation effort.
03Replacement copyYou get a rewritten eyebrow, headline, subheadline, CTA, and trust line.
Example finding

Specific enough to ship.

High priority — The headline names the mechanism, not the buyer's outcome.

Observed: “AI-powered workspace intelligence” requires visitors to interpret both the audience and value. Change: name the user, recurring task, and saved effort in the headline; move the AI mechanism into supporting copy. Acceptance check: an unfamiliar reader can answer “who is this for?” and “what gets easier?” after five seconds.

Read the latest public mini teardown: VoiceGremlin → See another example: FormTake →
Prefer to do it yourself?

Use the $9 SaaS Hero Rewrite Kit.

A self-guided Markdown workbook with 12 headline formulas, an evidence inventory, CTA and trust-line builders, three rewrite passes, and a 20-point shipping rubric.

See the DIY rewrite kit
Evidence standard

Unknown stays unknown.

Every report separates visible evidence from interpretation. Missing or conflicting information is never converted into a confident-sounding conversion claim.

ObservedThe report cites the public page, element, quote, or browser state that supports the finding.
ContradictedWhen a supplied claim conflicts with public evidence, both are recorded and the conflict is flagged.
UnknownThe report names the missing evidence, decision at risk, bounded next check, owner, and resolution rule.
Simple process

URL in. Action plan out.

1OrderShare the public URL and the action you want visitors to take.
2ReviewYour key public pages are reviewed on desktop and mobile.
3DeliverReceive the report as a PDF within one business day.
Low-risk first pass

If nothing is actionable, you get a refund.

Request a full refund within seven days if the report contains no recommendation you consider actionable. No inflated conversion promises—recommendations still need validation with your customers and analytics.

Request FirstPass for $49

A checkout link is provided after scope confirmation. No payment is due when you submit a request.

Scope: one public SaaS marketing website, up to five representative pages. This is not legal advice, formal accessibility certification, security testing, implementation, or a guarantee of commercial results.